Are you looking for an effective way to boost traffic to your site and attract more buyers to your business? Today digital marketing is not just a buzzword thrown around at networking events. You need to understand the number of types of digital marketing at your disposal. You need to use these methods to stay afloat in a sea of digital competition and stand out from the crowd.
you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives. People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all encompassing. Digital marketing happens online and offline.We’ll touch on offline marketing at the end of this article, but the majority of our time together will consist of online marketing tactics. You need both forms of digital marketing for a super effective marketing strategy. If you’re wondering why digital marketing matters at all, read on!
We’ve arrived! It’s time to dive head first into 9 types of digital marketing. Types of online digital marketing include:
Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.
Search engine optimization includes many factors from keywords within your content to links to your website around the web. It includes both On- page and Off-page SEO. On-page SEO refers to the steps you take on your own website to boost your SEO. Off-page refers to the relationships you make and actions you take outside of your website to fuel SEO.
SEO trends change as algorithms change to fit user needs. In this way, SEO is never about building a website for the sole purpose of ranking high on a list results. At its core, SEO is about crafting the best possible website for your user. If you stay on top of SEO trends, you’re that much closer to more visibility online and traffic to your site.
Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads.
The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.
Social media platforms began adopting PPC advertising in recent months. These ads show up in the news feeds of a company’s target audience. This system is a great example of how the different types of digital marketing bleed into each other to form a complete digital marketing strategy. In this example, SEM overlaps with social media marketing
By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.
Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing.
Most everyone benefits from social media marketing, but B2C companiesstand to gain the most. Pay attention to what your target audience talks about on social media. Engage in the conversation. Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes. Shares equate to free advertising for you.
Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.
Keep your audience in mind as you create content. Remember who you’re talking to and what they’re interested in. This will dictate the subject of your content. Consider the language your audience uses when they search online for information. Use these keywords to boost your SEO.
Last, share your content across all of your social media platforms for maximum exposure and feedback. Content marketing is an ongoing practice. It’s not always about sales but more so about engaging and educating your consumer to build brand recognition, trust, and equity. Stay away from fluff pieces. Think about how much content a user comes by every day. Creating relevant, quality content helps you stand out and boosts your SEO. And consider having others blog and backlink to your site, a really great tool for this is LovingDA.com.
Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.
When you choose to use affiliate marketing ensure that all of your terms and boundaries are discussed beforehand. The affiliate represents your brand, so you want them to carry your brand’s message close to them. Think about the kinds of words you want the affiliate to use. Of course, you need to make the deal work for the affiliate, too.
What does affiliate marketing look like when you’re a blogger? An example of this could be blatantly creating a post that is actually about the company you are affiliated with or you could deftly weave the product or service into a post that is on a related topic. An example of going the blatant root? Let’s say you are a food blogger and one of the companies you are an affiliate of sells food processors. You can write an entire post about that food processor includin
Then you could include a button, link or banner ad that would take the reader directly to that product on an ecommerce site or platform, and they could order it based on your recommendations. Your job is to send potential customers to your affiliate program’s offer.If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.
The best email marketing campaigns involve a list of subscribers earned by your content and company, not paid for by your company. People who opt-in to your email subscription prove more likely to become active buyers.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more.
An email marketing service is an online platform or installed software that enables you to design and send out bulk messages to your mailing list subscribers. This way you can better communicate with your existing customers and reach out new audiences.
The advantages that come with a well planned and targeted campaign are numerous. Below we outline some of the top benefits:
most people do when they want to build an email list is to put an optin form on their website and hope that people sign up. Unfortunately, this strategy usually doesn’t work very well. To grow your email list, you need to attract people with a compelling offer. You need a lead magnet
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc